Why it’s important to distinguish between innovation types?

The simple answer is that every type of innovation has different rules, and you will also use differet tools and techniques to do it.

Lets set the scene by reading this article first!

As you saw in the article, disruptive innovation is very difficult to get right within the constraints of the organisation, and although the other two types are important and yield sort and medium tern value, it is disruptive innovation that ultimately ensures the long-term survival of and organisation.

In ADapT we believe that its important to do all three but Explore will zoom-in on Disruptive and what VeriSM would call Future and Customer focused innovation, while we will deal with efficiency and sustaining innovation in Expand.

We will now zoom in on each of these innovation types.