Where are we now – in our community, our context and in our journey?

Every journey has a beginning, and as you need two waypoints to calculate your journey, the beginning and the end, so too it is with your digital and organisational strategy. In the previous lesson, we defined the end of the journey by defining our PURPOSE, CAUSES and AIMS – in this lesson we need to put a peg in the ground and say this is where we are at this moment in time.

This activity revolves around the E in EDM – Evaluate, and there are several questions we need to answer to determine where are we now?